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Well I'm here today to tell you that you are wrong. Which is NOT a bad thing as it shows it's a healthy market, with lots of products and customers. And usually enough money for to get a piece of the pie. If you want to compete you simply have to find your own smaller sub-niche.Where there's still LOTS of demand but much less competition.Many will have them either along the top or down the side of the page for you to click on. For example, here's Niche Hacks and it's categories: Point 7 reveals an easy way to get more popular sub-niches...

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Go to Enter your “weight loss for women” and Google suggest instantly suggests some sub niches for you.

You can take it one step further and use Uber Suggest which scrapes the Google Suggest feature based on your keyword and gives you EVERYTHING people have searched for.

Weight loss for women is more niche but still quite broad.

Weight loss for women who've recently given birth is a sub-niche.

PLR content (public label rights) has a bad reputation for being junk and rightly so. However it's not all bad and even bad PLR has it's uses for finding sub-topics. Down the right hand side of the page they have scores of different categories. Articles pop up on a variety of different acne subjects. Rinse and repeat (excuse the pun) with the other categories. This is a great way to find sub-topics using blogs. You can find them using Google by simply searching "YOUR NICHE blog" if you don't know any in the niche you're interested in.

A lot of these are fairly targeted niches themselves but you can find even deeper sub-niches by clicking on them. Then look at which categories the blog is split up into.

“Beekeeping or apiculture' So now we know beekeeping is also known as apiculture giving is a whole new term to search with. I searched for internet marketing and the first result was a book called 'Digital Minds' The contents chapter revealed the following...

Look at the table of contents and there's more niches revealed.... Think about all the others that will pop up from checking out the pages on all the various sub-niches we've just found. Click on any of these sub-categories and more are revealed. This could be applied to Udemy, and wherever else courses and content lists are shown.

If you just try to appeal to everyone and anyone in the wider market where there's already a LOT of competition, usually from established brands too, you'll struggle to get success.

So always strive to go more niche using these 8 easy tricks... Let's continue using the “weight loss for women” example.

A sub niche is simply a smaller segment of the market.

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